About Us

From the seed of an idea as Rawda Shawkat's graduation project to the thriving eco-conscious enterprise it is today, Paletta stands as a testament to what creativity and environmental responsibility can achieve together. We are not just a company; we are a community of dreamers, makers, and believers in a greener future.

Rooted in Sustainability: The Paletta Journey

It all started with a vision to see the unused and overlooked with fresh eyes. Paletta was born from the belief that beauty doesn't have to be sacrificed for sustainability. We saw the potential laying in the piles of discarded wooden pallets and plastic bottles - a potential for transformation into functional, stylish, and eco-friendly home furnishings.

Paletta has become a pioneering force in the industry, turning waste into wonder and inspiring a new wave of conscious consumers. We are driven by the philosophy that every material has a second life awaiting discovery.
Our saga began with a simple yet revolutionary idea: what if we could transform waste into beauty? Paletta emerged from this spark of innovation, with the mission to turn discarded wooden pallets, plastic bottles, and other repurposed materials into elegant, unique home furnishings and accessories. Every item in our collection is a testament to the potential of sustainable design and a step toward a less wasteful world.

Our Founder

Rawda Shawkat, the Egyptian-born founder of Paletta, embodies the spirit of Paletta. Her journey has been fuelled by the long-standing, rich cultural backdrop of Egypt, creating a deep-seated desire to marry aesthetics with environmental stewardship. Rawda’s vision for Paletta was clear from the outset: to demonstrate that sustainability and style can coexist, transforming the way we interact with our environment through the art of up-cycled design.

Her entrepreneurial spirit and commitment to eco-friendly practices have propelled Paletta beyond a brand to a lifestyle that resonates with those who share a passion for thoughtful, intentional living.
Meet rawda